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How Colt created content with impact

On-demand webinar

Content is king. It’s an old adage, and it’s one that’s never been truer. But in a world where we’re bombarded with everything from tweets to videos to AR, creating content that’s memorable, relevant and effective is an ongoing challenge.

For sales enablement teams, the challenge is compounded by the need to deliver proven ROI. But how do you create an efficient end-to-end production process and plan and create engaging content that delivers the goods?

Multinational telecommunications company Colt recognised the vital importance of quality content and communications for their sales team and worked with Fuse Universal to revolutionise their content strategy.

In this webinar Pin Patel, Learning Experience Consultant at Colt, talks about their content journey with Fuse. You’ll learn how they tapped the knowledge of their own experts within the business to create content that’s truly engaging and effective, and how they evolved their customer communications programme with video content and real-life phone calls.

If you’re planning to build a content strategy – or already starting to do so – this is the essential webinar for you.

Pin Patel
Pin Patel
Learning Experience Consultant, Colt Technology Services
Pin is a commercially focussed L&D professional with over 18 years experience and an impressive track record of implementing award-winning solutions that deliver real ROI. Experienced in re-energising or establishing new L&D functions, Pin is capable of delivering large, high profile projects on a national and international scale.
Don Taylor
Don Taylor
Chairman, Learning & Performance Institute
Don is a veteran of the learning, skills and human capital industries, with experience at every level from delivery to chairman of the board. As chairman of the LPI since 2010, his background ranges from training delivery to managing director and vice-president positions in software companies.

Watch the webinar on-demand